A Whole New Dimension to your Marketing Campaigns

Tap, spin and explore- three tiny interactive elements have now become a quintessential part of the Facebook newsfeed with Facebook’s latest post type- Facebook 3D.

We’ve seen content progress from text to photo to video. With 3D models and VR/AR content on the horizon, the next wave of content is immersive; interactive 3D formats at scale with the real world, encouraging users to interact and engage with content.

What if you could digitally sculpt a 3D object and share it on Facebook, play with it in virtual reality or insert it into your world with augmented reality?”
Facebook has been at work solving the first two parts of this puzzle that you can experience right now.

Lego’s Facebook 3D parrot

Some of the brands already adopting this tech include Lego, which posted a parrot made from toy bricks

Sony Xperia showing off a purse utilizing Facebook’s latest format


3D Creator Scans direct to Facebook 3D

As the ecosystem of 3D content continues to grow; marketers, creators or social clubs one must take advantage of early adoption to ensure ‘stickiness’ of your message and brand in a noisy newsfeed.

Creating a Facebook 3D post might seem like rocket science, you may feel like you need to know multiple 3D softwares and have substantial design skills in order to make your content leap off the newsfeed.

“We’re trying to make 3D a native part of the Facebook ecosystem. Stage 3 is getting these 3D objects into AR,” says Facebook’s creative director for social VR, Ocean Quigley. “We’re trying to lay the foundational steps so Facebook can go with users into their 3D worlds of VR and AR.”

Whilst creating 3D posts you have to remember that currently Facebook allows only glTF 2.0 format and the file cannot be bigger than 3 MB.

Developers explain that this is the best way to achieve a very realistic rendering of the image.

he unique proposition of a gITF 2.0 file format on Facebook is it’s push for easy shareable content and its responsiveness to scroll and touch, allowing for content to leap off the screen. New medium posts have witnessed a surge in engagement numbers from base rate by approximately 150% and increased user dwell time.

Scapic is a platform that enables you to create Facebook 3D posts with the help of a simple drag and drop interface within minutes, without worrying about learning new tools or converting file formats. The Scapic editor offers you a wide range of 3D assets that aid you in creating your Facebook 3D post or you can upload your own and start customising it.

Here’s a simple step-by-step guide on how to create a Facebook 3D post using the Scapic editor (don’t believe it’s that simple? See for yourself!)

  1. Head on over to the Scapic editor

  2. Create a free account if you’re a new user or login if you’ve been here before.

  3. Click on the Facebook 3D template and that’s it, let’s get going


Get some interactivity going with our Facebook 3D template.

  1. Welcome to your canvas, start creating your post by either adding 2D media, 3D objects or text, if you’re feeling adventurous, why not all three, don’t forget the 3MB limit though. (Psst…to make it easier we’ve popped a ticker on there to ensure that you keep your creations within the limit)


Your blank canvas

  1. Choose from a library of stunning images courtesy our integration with Unsplash or upload your own by tapping on the media icon. Click on the image and place it where you’d like.


A media library for all your needs

  1. Add a 3D object by clicking on the 3D object icon and selecting from a range of available objects or upload your own. Currently we support gLB & gLTF models only; but if you would like to convert your other models to the correct file format upload them on here.


Add a 3D object to your post

  1. Personalise your 3D post with some text to tie your message together.


Add in 3D text for an added layer of interaction

  1. The best part, share your post directly to Facebook by clicking on the share button.


Share to Facebook directly

Take the hassle out of creating Facebook 3D posts and watch as your engagement soars and your audience interaction increases.

Ways in which you can use Facebook 3D:

  • Show off your product from all angles just like Wayfair.

Wayfair’s Furniture promotion

  • Use it to promote your latest movie like Jurassic Park:

Meet Blue

  • Showcase an offer for your business:

  • Create an interactive post for a celebration:

Happy Turkey Day 3D Style

Love your 3D creation so much you want to share it beyond Facebook?

No problem at all, with Scapic you can embed your 3D model on your website or blog by simply clicking on share and using the embed code.

Whether you want to show off your 3D model on your Facebook newsfeed, embed it

on your website or even send it across as a link in your favorite messaging spaces.

Create your Facebook 3D post, supercharge your engagement and more with Scapic at scapic.com!